Dogs Victims Too

When identifying the top print advertisements and best headlines in the last century of advertising, one written in 1926 by a young copywriter named John Caples, only one year on the job, is always part of the conversation. The ad is known by its headline, “They laughed when I sat down at the piano — but when I started to play!” His assignment was to entice […]

Brand executives can learn a lot from political professionals who exhibit creative brand building programs and then subject them to huge field tests. Consider the Obama campaign’s early decision to spend a good part of their budget on defining Romney. This money was expended before the conventions and some of it well before Romney wrapped up the nomination. […]

Almost all brands need energy in order to gain visibility and support key associations, which I wrote about a few weeks ago. I wrote later that one way to gain energy is with an ownable, internal branded energizer.However, creating and owning an internal branded energizer that resonates with the target segments and energizes and enhances the target brand is […]

Coty has entered the final stages of a review of its public relations business in Canada, with a trio of agencies vying for the account. The assignment includes social media responsibilities and encompasses dozens of brands. Account revenue is estimated at $1 million. Coty’s top brands include Davidoff, Marc Jacobs, Rimmel, Calvin Klein, OPI and Adidas. The […]

Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier"). Now, in its latest animated adventure, there's this beautiful jaguar chasing his friend up a giant Christmas tree to get to a box fille […]

The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide, even while assigning online advertising for the bank and its cards to Wunderman, according to sources. The Chicago office of Havas will handle the mail a […]